Datary
The Idea How it works Our story Free tools Pricing
A new category — Muscat, est. 2026

Your customers are leaving
and you don't know.

We call it invisible churn — the guests who stopped coming back to your cafe or restaurant without ever telling you why. Datary makes them visible.

Arabic + English Live in Muscat Setup under 10 minutes
Returning Tracking
34%
First-time → second visit
Morning crowd 48%
Afternoon 21%
Invisible churn Live
37%
↑ +8%
customers lost — silent
Service 78
Wait time 42
Quality 91
Insight · 73% of non-returners cite slow service. Not price. Not coffee.
Patterns Now
+12%
Weekend afternoon retention
Friday brunch ↑ peak
Tuesday slump −18%
drag to rotate the world
Invisible churn · الانصراف الخفي · the guests who don't tell you · a new way to listen · independent cafes & restaurants · Invisible churn · الانصراف الخفي · the guests who don't tell you · a new way to listen · independent cafes & restaurants
The Idea

We named a problem
nobody had named yet.

noun · industry term
invisible churn
/ɪnˈvɪz·ə·bəl tʃɜːn/

For decades, restaurant and cafe owners have measured what's easy to measure — sales, footfall, average ticket. But the most important number was never tracked: the customers who walked out and never came back, without saying why.

By the time the slow months show up in your books, your regulars are already at the new place across the street. You don't see it happen. You feel it. Quietly. Slowly.

Datary exists to make this visible — to turn the silence into signal, so you can act before the silence becomes empty seats.

Silent customers
91%
of unhappy customers never complain. They simply stop coming back.
Year one
60%
of hospitality businesses close in their first year without understanding why.
Cost of acquisition
5×
more expensive to find a new customer than to keep one who already loved you.
Experience-led loyalty
73%
of guests say experience — not product — is what makes them return.
How it works

Three quiet steps. No guesswork.

From the moment a customer pays to the action on your morning checklist — Datary closes the loop, automatically.

Step 01

Capture every visit

A QR on the receipt, the table, or the menu. 90 seconds, in Arabic or English. No app to download, no account to create.

Step 02

Analyse the silence

Our AI reads every response in two languages, finds the patterns no human has time to spot, and tells you which guests are about to leave.

Step 03

Act before the slow week.

Every Monday morning: one page. Three numbers that changed. One thing to fix this week. The decision is made for you — you just say yes.

Who it's for

Built for the people who actually run the place.

For owners & operators

Run on signal, not vibes.

You opened this place because you cared about the craft — the food, the coffee, the room. Datary handles the part you didn't sign up for: reading the silence between visits.

  • Know which menu items are quietly losing you guests
  • See your real return rate — not the one you assume
  • Catch service slips before they become reviews
  • A weekly action page that takes 90 seconds to read
Start the trial
For guests

A small voice, heard fully.

Scan the QR, answer three thoughtful questions, and watch the restaurants and cafes of Muscat actually change because of what you said.

  • 90 seconds. No app, no signup, no spam.
  • In your language — Arabic or English
  • See real changes from your last review
  • Get the monthly "Voice of Muscat" report for free
Take the test
A note from the founder

A letter, before we begin.

I've spent more hours than I'd like to admit sitting in cafes and restaurants — not because I love coffee or food (though I do), but because I've always been quietly fascinated by the same question:

Why did that person never come back?

You see it if you look closely. A regular who suddenly stops appearing. A first-timer who finishes their meal, smiles politely, and quietly never returns. The owner behind the counter has no idea. Sometimes they don't even remember the face. The seat empties. Life moves on.

This is what hurts me. Not the empty seat — but the fact that nobody knows why.

I started Datary because I couldn't accept that this is just "how it works." That owners — people who pour years of their lives, their savings, their families' patience into a single room with a few tables — should be left guessing why their dream is fading.

We give them eyes. We give them ears. We give them the quiet voice of every guest who left without saying a word.

If you've ever wondered why your regulars stopped coming, or if you've felt that strange ache of watching a Tuesday afternoon stay empty when it shouldn't be — I built this for you.

Welcome. Let's listen, together.

Shapur Akbari Founder & CEO
Free, no signup

Two tools.
No accounts needed.

Before you buy anything, we want you to know something true about your business — or about yourself.

Pricing

Honest pricing,
made for independents.

Starter

For solo cafes and restaurants finding their voice with their guests.

$ 39 /month
  • 200 reviews / month
  • Bilingual QR forms
  • Live satisfaction score
  • Weekly digest email
  • Menu insights
  • AI chat
Start free trial
2 months free · no credit card
Atelier

For multi-branch restaurants and groups who need the whole picture.

$ 99 /month
  • Unlimited reviews
  • Everything in Growth
  • Real-time analysis
  • Monthly bespoke report
  • Dedicated support line
  • Multi-branch ready
Start free trial
2 months free · no credit card
If you don't see results in 60 days, you pay nothing. Every plan starts with a free trial. No contracts. Cancel in one click.
Early access · 2026

Stop guessing. Start listening.

Be one of the first restaurants and cafes in Muscat to make the invisible visible. We're onboarding ten places this season — slowly, properly.

Begin the trial